Fourteen vacant units turned into $250k+ in annualized revenue.
Mobile-first rebuild, simpler inquiry forms, local SEO, and the property’s first paid search campaigns — lifting occupancy from 89% to 96%.
14 units filled · $250k+ annualized
Mobile-first rebuild, simpler inquiry forms, local SEO, and the property’s first paid search campaigns — lifting occupancy from 89% to 96%.
14 units filled · $250k+ annualized
At 89% occupancy, 14 to 15 units sat consistently vacant. The property’s digital presence was quietly turning away the renters who could have filled them.
The site wasn’t responsive, making it hard to browse on the phones most prospective renters were searching from.
The inquiry form required a phone number, adding friction for renters who preferred email or text.
With no Google or Bing Ads running, competing communities were capturing the highest-intent search traffic.
Without analytics or local SEO, there was no reliable way to measure performance or search visibility.
One unified growth initiative, built in three parts: fix the experience, become findable, then pay to accelerate.
User experience, search visibility, and paid acquisition, working together, moved the numbers that mattered.
An integrated digital ecosystem outperforms any single channel.
Key takeaway
Need growth that shows up in occupancy or revenue?